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7 Video Message Templates for Sales Follow-ups

Philipp Schachinger
Last updated on February 12, 2025

Video messaging can transform your sales follow-ups into engaging, personalized interactions that grab attention and build trust. Here’s a quick look at 7 video templates you can use at different stages of the sales process to improve response rates and close deals faster:

  • First Contact Follow-up: Reintroduce yourself, revisit key points, and suggest clear next steps.
  • After Meeting Follow-up: Recap discussions, share resources, and propose a timeline for future actions.
  • No Reply Follow-up: Re-engage with value-driven content while respecting their time.
  • Demo or Trial Follow-up: Address feedback, highlight key features, and suggest the next step.
  • Decision Maker Follow-up: Focus on ROI, cost, and timelines to involve stakeholders.
  • Handling Objections Follow-up: Address concerns directly with data and tailored solutions.
  • Finalizing Deal Follow-up: Reinforce value, outline next steps, and create urgency to close the deal.

Why Use Video?

  • Higher Engagement: Videos boost email open rates by 19% and click-through rates by 65%.
  • Personalization: Tailored messages resonate more effectively with prospects.
  • Clear Communication: Visual aids and demos simplify complex ideas.

Incorporate these templates into your sales process to make follow-ups more impactful and drive better results.

7 Critical Sales Follow Up Email Ideas You Must Use

1. First Contact Follow-up

The first follow-up video plays a key role in reinforcing your message and building a personal connection after the initial interaction.

Here’s a simple approach to structure your first follow-up video:

  • Introduce Yourself: Start with a friendly greeting, using the prospect’s name, and mention your earlier conversation.
  • Revisit Key Points: Highlight one or two important topics from your discussion and connect them to personalized solutions you offer.
  • Outline Next Steps: Clearly present what comes next, with a simple, actionable suggestion.

For example, if the prospect mentioned facing productivity issues, you could say:

"According to recent industry reports, businesses using automated tracking solutions experience a 20% boost in productivity. Our solution is designed to help you stay ahead of this trend" [1].

Use tools like screen sharing or simple visuals to make your message clearer. Including one or two relevant data points can also help emphasize your value. Throughout the video, keep your tone professional yet approachable.

When wrapping up, a straightforward call-to-action works best. For instance: "Would you be open to a quick 15-minute demo to see how we’ve helped similar businesses? Does Tuesday or Wednesday work for you?"

Personalization is key. Tailoring your message shows that you’ve paid attention to their specific needs and are offering a customized solution, not just a generic pitch [2].

Once this foundation is set, your next video can build on the momentum, whether it’s after a meeting or a more in-depth conversation.

2. After Meeting Follow-up

A follow-up video after a meeting helps maintain focus and ensures progress toward solutions. Start by referencing specific points from your discussion to show attentiveness:

"I appreciate you sharing your team’s challenges with current project management workflows. Your point about needing better cross-department collaboration really resonated with me" [1].

Using video adds a personal touch that emails often lack. It allows you to visually emphasize key points and recap the discussion. Highlight how your solution aligns with their challenges, addressing concerns like cost or ease of implementation with relevant examples or data.

To keep things moving forward, include a clear timeline for next steps:

Timeline Suggested Action Purpose
Within 24 hours Share meeting summary and materials Keep information fresh and accessible
Within 48 hours Schedule a walkthrough with an expert Address specific questions
Within 1 week Connect with stakeholders Expand buy-in and gather insights

Keep your video short – 60 to 90 seconds works best [2]. Attach any promised resources and maintain a confident, friendly tone to reinforce the rapport built during the meeting. Wrap up with a specific call-to-action:

"Based on our conversation about implementing the solution by Q2, would you be available this Thursday at 2 PM for a technical deep dive with our implementation specialist?" [4]

Wondering what to do if they don’t respond? The next section has you covered.

3. No Reply Follow-up

A personalized video message can help re-engage prospects who haven’t responded, while still being considerate of their time.

"Hi [Prospect’s Name], I hope you’re doing well. I wanted to follow up on our previous conversation about [product/service]. I understand things get busy, so if this isn’t a priority right now, let me know when would be a good time to reconnect" [1].

This method keeps the dialogue open and shows persistence while delivering value – key qualities for effective sales follow-ups.

Here’s a simple structure for your video:

Component Duration
Personal greeting 10-15 seconds
Value reminder 20-30 seconds
New information 20-30 seconds
Clear next steps 15-20 seconds

Make each follow-up worthwhile by including something useful – like a case study, relevant industry news, or an update related to their interests.

Instead of pushing for a meeting, provide flexible ways for them to engage:

"Looking forward to hearing your thoughts. You can either reply to this video with questions, schedule a quick call using my calendar link below, or let me know if you’d prefer to reconnect at a later time" [2].

Send your follow-up video 3-5 business days after your last outreach. Keep an eye on video engagement metrics to fine-tune your timing and improve response rates [3].

If you still don’t hear back, it might be time to involve decision-makers – more on that in the next section.

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4. Demo or Trial Follow-up

After a prospect tries out your product or service, following up with a video can make your message more engaging. It allows you to address their feedback directly and reinforce the key points they found important – something that text alone can’t achieve.

"Hi [Prospect’s Name], I wanted to follow up on the [product] demo we had yesterday. I noticed you were particularly interested in [specific feature], and I’ve prepared some additional information about how it can help streamline your [specific process]" [1].

Focus your follow-up on what stood out to them during the demo. Send the video within 24 hours to remain responsive and ensure the experience is still fresh in their mind [2]. Your message should include:

  • A quick recap of the demo highlights and key benefits
  • Clear answers to any questions or concerns they raised
  • Visual examples of the features they found appealing
  • A clear next step they can take

Make your call-to-action match their level of interest:

"Based on your feedback about [specific feature], I’ve outlined two implementation options that could work well for your team. Would you like to schedule a brief call to discuss which approach might be the best fit?" [3]

If they’re highly engaged, suggest a specific time for a meeting. If they need more details, offer extra resources or a follow-up demo focused on their needs.

Keep an eye on video engagement metrics to see which parts of your message landed well. This helps you fine-tune future follow-ups and spot the right time to move the conversation forward [2].

If other stakeholders need to be involved, the next step is to bring them into the discussion effectively.

5. Decision Maker Follow-up

After engaging the prospect and presenting a demo, the next step is to involve decision makers for their approval. This requires a professional and tailored approach. Start by referencing earlier conversations and highlighting key challenges:

"Hi [Decision Maker’s Name], I wanted to follow up on our discussion about [specific topic] and how our solution can help [company name] achieve [specific goal]" [1].

Focus on their main priorities – cost, timeline, and return on investment (ROI). Address these concerns directly:

Concern Approach
Budget & Timeline Offer clear pricing options and outline implementation milestones
ROI Validation Provide industry-specific data and relevant case studies

Be clear and data-focused. For instance:

"Our solution increases productivity by 20% in your industry" [1].

Keep any videos or presentations short and packed with key data points. When wrapping up, suggest a clear but flexible next step:

"Let’s schedule a follow-up to discuss how our solution can address your specific challenges. Does Tuesday at 2 PM or Wednesday at 10 AM work for you?" [3].

If objections come up during these discussions, be prepared to address them directly in your follow-up. Here’s how.

6. Handling Objections Follow-up

Addressing objections is a key part of the sales process. It helps clear up doubts and builds trust, moving you closer to closing the deal. When a prospect shares concerns, video messages can be an effective way to respond with clarity and empathy.

Start by directly referencing the specific objection from your last conversation:

"Hi [Prospect’s Name], I wanted to follow up on our previous conversation and address the concerns you raised about [specific objection]. I understand that [acknowledge the concern] and I’d like to provide some additional information to help alleviate your doubts" [1].

To structure your response, use this simple framework:

Component Purpose Example Approach
Acknowledgment Show you’ve listened by restating their concern Use their exact words and match their tone
Evidence Back up your response with examples or data Share success stories or relevant metrics
Solution Offer a clear resolution tailored to their concern Explain how your solution fits their needs
Next Steps Keep the conversation moving forward Suggest actionable steps based on feedback

When addressing objections, data is your ally. For example, if they’re worried about cost, share ROI statistics relevant to their industry to demonstrate value.

For technical concerns, a screen-sharing session can be particularly helpful to visually walk them through your solution:

"Every follow-up should deliver value to avoid coming across as irrelevant or intrusive" [2].

Keep your video concise and focused on one main objection. End with a clear call to action:

"Would you be available this Thursday at 2 PM for a 15-minute call to address any remaining questions about [specific objection]?"

Once you’ve addressed their concerns, the discussion naturally transitions to closing the deal. Let’s dive into how to confidently seal the agreement.

7. Finalizing Deal Follow-up

Once you’ve addressed objections and involved decision-makers, it’s time to close the deal with confidence and a personal touch. Your closing video should reinforce the value of your solution and encourage commitment while maintaining a warm, professional tone.

Here’s a simple framework to structure your closing video message:

Component Key Focus
Opening Recap Briefly summarize earlier discussions
Solution Alignment Emphasize ROI and timelines
Next Steps Outline contract details and onboarding
Urgency Driver Highlight time-sensitive benefits

When crafting your message, tailor it to the prospect’s specific journey. For example, if they’ve just finished a trial, reference the results they achieved:

"Hi [Prospect’s Name], I wanted to follow up on our recent conversations about [Product/Service]. Our solution is designed to help [Prospect’s Company] achieve [Specific Goal]. I’ve included a quick recap of our discussions and the next steps to move forward." [1]

Use a clear, actionable call-to-action. Avoid vague phrases like "let me know what you think." Instead, propose a concrete step:

"Can we schedule a 15-minute call tomorrow at 2 PM to finalize everything?"

Keep the momentum going by emphasizing immediate benefits. If you’re using screen sharing, walk them through the signing process and what happens after the signature. This helps eliminate any last-minute hesitation.

Make your video short and to the point, exuding confidence while clearly outlining the next steps. Show enthusiasm and professionalism throughout.

End with a positive and partnership-focused statement:

"I’m thrilled about the chance to help [Company Name] achieve [specific goal]. Let’s make it official and start working toward [desired outcome]!"

Once the deal is closed, you’re ready to deliver on your promises and build a strong, lasting partnership.

Conclusion

Using video messaging in sales follow-ups is a practical way to make your outreach more personal and impactful. Data shows that including video in sales emails can boost open rates by up to 19% and click-through rates by as much as 65% [1].

Here’s how video messaging can improve your sales process:

Aspect Benefit
Personalization Helps you connect with prospects on a deeper level through tailored messages.
Engagement Encourages higher response rates with a more interactive approach.
Conversion Makes it easier to close deals by delivering clear and compelling value.

Tools like Invido simplify the process, offering features that make it easier to integrate video into your follow-ups effectively.

"Video message templates can be a powerful tool in achieving personalization and engagement goals in sales follow-ups, particularly when used strategically throughout different stages of the sales process." [2]

To get the most out of video messaging, focus on creating short, value-packed messages that align with specific points in your sales pipeline. Track key metrics, listen to feedback from prospects, and adjust your strategy as needed. This ongoing refinement ensures your efforts stay effective and relevant.

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