Sales Video Prospecting

17 Video Prospecting Best Practices (Winner’s Edition)

Philipp Schachinger
Last updated on April 28, 2023

Video Prospecting Definition: What is It?

Video prospecting is the process of using videos to prospect potential leads, customers and clients. It involves creating targeted videos that speak directly to a company’s prospects and giving them an introduction or demonstration about the product or service on offer.

With the rise in popularity of video content as part of digital marketing strategies, video prospecting has become increasingly important for businesses looking to increase their reach and impact. Video prospecting can be used in many different ways, such as providing introductions to products and services, offering product demonstrations, explaining how to use a certain feature of a product or service and much more.

Here are 17 best practices for recording successful prospecting videos in the B2B space:

Creating a prospecting video: a step-by-step guide

  1. Establish the purpose of your video: What message are you trying to convey? Who is your target audience?
  2. Brainstorm ideas and create a script for the video that reflects your purpose.
  3. Choose the right platform for hosting and sharing your videos (Sign Up Here).
  4. Produce or edit your video to ensure it meets quality standards and has a professional look
  5. Create an effective title
  6. Promote your videos through social media channels, email campaigns and any other marketing avenues available to you
  7. Track performance metrics such as views or conversions.

And now let’s dive deeper into video prospecting.

1. Research Your Prospect

Take time to research the person or company you’re targeting before creating your video. Find out their needs and interests, as well as their challenges, so that you can create a personalized message that will pique their interest. Knowing whom you are talking to also helps you create an effective script that has the right tone and language to reach your target audience.

2. Decide What Type of Video to Use

For prospecting, video types such as customer testimonials, product demos, explainer videos and case studies are all great options. A well thought-out video will have a much greater impact than a generic one. For example, if you’re selling an accounting software, create a video that explains how to use certain features of the software or how it can be beneficial for a certain industry. Always try to match the video content to the target audience’s interests and needs.

3. Choose Your Video Platform

Video prospecting involves using the right platform to reach your target audience. Choose a platform that will allow you to embed links into the video, so prospects can quickly take action after watching it. Invido was specifically designed to support you here. Sign Up Here – It’s Free.

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4. Plan your video ahead of time

Once you decide which type of video to create, think about how you want to present it. Consider the overall tone and message you want to convey, as well as what kind of visuals will be used. Also make sure your video has a clear call-to-action that encourages viewers to take the next step in the purchase process.

5. Write Your Sales Video Script (or Use One of Ours)

The script is the backbone of your sales video, so take time to craft one that’s effective. Make sure it follows the classic storytelling arc and contains compelling language that encourages viewers to take action. If you’re stuck on how to write an impactful script, consider using one of our templates.

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6. Keep your videos short

No longer than one minute if possible. This will help keep viewers engaged and prevent them from losing interest. We’re living in a fast-paced world and attention spans are shorter than ever. Make sure your video grabs the viewer’s attention from the start and delivers a powerful message in as little time as possible.

As with any kind of content, you don’t want to overwhelm your audience. Keep your video short, ideally under one minute. You can also break up longer videos into shorter clips for easy sharing on social media or email campaigns.

7. Practice recording yourself

Make sure you practice multiple times before recording your video. This will help ensure that you deliver a confident, professional message and make it easier to overcome any nerves or hesitation.

8. Make it personalised

When prospecting, make sure you add a personal touch to your videos. This could be by introducing yourself and providing some background information on the company. It’s also a good idea to highlight why you think it could be beneficial for customers to work with you – this will help build trust and boost engagement.

9. Sending Cold Outreach

Emails is another key component of video prospecting. Try to keep them short and to the point, making sure you include a link to your video in order to maximize engagement.

Lastly, track results regularly by measuring how many people view or click on your videos, as well as other metrics such as average time spent watching and interactions with subsequent content.

Collecting feedback from prospects can also help you adjust strategies accordingly and make more informed decisions.

Video Prospecting can be an effective way of reaching out to new customers while engaging existing ones. Investing some time into crafting quality videos that are tailored to their needs will go a long way in driving conversions. With the right strategy in place, you’ll be able to reach potential customers more accurately and track their progress. Your efforts will be rewarded with an increased target audience and better ROI for your marketing campaigns.

10. Send Out Account-Level Prospecting Videos for Key Accounts

Once you’ve created a great prospecting video, take it one step further by sending out account-level videos for key accounts. This will give you the opportunity to create unique messages tailored specifically for each customer or potential new client that you are targeting.

By taking a personalized approach with your video prospecting, you can build relationships with your customers, build trust and credibility and even increase sales. With the right message and creative video content, you can reach out to your target audience in a unique way that will help you stand out from the competition.

11. Group Leads and Record One Video for Multiple Recipients

Video prospecting also allows you to take advantage of one-to-many messaging. You can record a single video and send it out to multiple prospects, allowing you to scale up your outreach without spending too much time creating content for each individual lead. This is especially helpful if you’re targeting large groups or sending out a generic message.

12. Get the Video Production Basics Down

Producing a high-quality video doesn’t have to be complicated or expensive. You don’t need the latest and greatest equipment, just an environment with good lighting and minimal background noise. A simple smartphone camera can do the trick for smaller businesses.

13. Record Your Video Message

When it comes to video prospecting, the key is to create a unique and memorable video message. Take the time to plan out your script and practice before you start recording to ensure that your message resonates with your target audience. This will help boost customer engagement and give them an inside look at how passionate you are about your business.

14. Include “video” in the subject line

When reaching out with your video message, it’s important to include “video” in the subject line so that your potential customers can easily identify what type of content they are about to receive. It will also help boost your open rate and differentiate you from other businesses using traditional email prospecting methods.

15. Write Supporting Message Copy

The copy accompanying your video should provide some context on why you’re sending the video, as well as a call-to-action for viewers to take. This extra information will give potential customers an idea of what they can expect from the video and further entice them to click through and watch it.

16. Use an attention grabbing thumbnail

For an extra boost of engagement, make sure to use a thumbnail image on your video that will capture the viewer’s attention. This should be something that is relevant to your video topic and stands out from other emails in someone’s inbox. Keep in mind that thumbnails can also help people identify and recognize content quickly.

A personalized thumbnail and headline on your video to make it stand out from the competition. This will help you draw attention to your video and increase watch-time, making it more likely that viewers will take action after watching. Additionally, creating multiple variations of thumbnails with different images can also be effective for testing which one generates the best engagement rate.

17. Record, share and repeat:

Video prospecting doesn’t have to be a one-off marketing effort. You can build on successful campaigns by repeating them and making adjustments over time to optimize results. Additionally, you should consider recording a series of videos for prospects so that your message is more impactful and consistent throughout the sales cycle.

Video prospecting isn’t just a trend; it’s an important tool for companies who want to stay competitive and reach potential customers in a more personal way. By understanding how video prospecting works, using the right techniques, and repeating successful campaigns, businesses can take advantage of this powerful marketing strategy and reap the benefits. With the right approach and execution, video prospecting can help drive conversions, increase brand awareness, and ultimately grow your business. All it takes is a commitment to learning the process and staying ahead of trends in order to find success in video prospecting.

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Frequently Asked Questions

When Are the Best Times to Use Video Prospecting?

Video prospecting can be used at any stage of the sales cycle to help increase customer engagement and create a more personalized experience with potential customers. It’s particularly beneficial when used during the exploration or consideration stages, as it gives your prospects an opportunity to get a better understanding of what you have on offer and how it might benefit them.

Additionally, video prospecting can also be used for customer retention initiatives, as it allows existing customers to hear from experts about new features, updates or changes that could affect their use of your product or service. This can help keep them engaged and interested in what you have to offer.

Overall, video prospecting is a powerful tool that can be used at any stage of the sales.

Is Video Prospecting an Effective Sales Technique?

Yes, Video prospecting is an effective sales technique that can help you gain more conversions and increase the lifetime value of your customers. By providing valuable information through video, prospects are more likely to stay engaged throughout the entire process and be more interested in what you have to offer.

Additionally, video prospecting can help bring clarity to complex topics and allow sales reps to explain features or processes in detail.

Ultimately, this helps create a better customer experience and leads to increased customer satisfaction, as well as better relationships with customers.

How to craft a strong tailored message for prospects?

When it comes to crafting a tailored message for prospects, it’s important to think about their needs and what is most likely to persuade them.

Start by researching the target audience and creating detailed personas. This will help you create content that is specifically tailored to the needs of your target customers.

It’s also important to ensure that your videos are concise and provide clear information in an easy-to-digest format. Try using stories or scenarios that give viewers a better understanding of how your product or service can help solve specific problems for them.

Furthermore, make sure to include a call-to-action at the end of each video so that prospects know what steps they need to take.

How do I effectively use video prospecting?

Successful video prospecting requires a well-thought-out strategy. Start by researching and defining your target demographic, so you can create content that resonates with them. Additionally, consider using A/B testing to experiment with different approaches and identify what works best for your audience.

What platforms are best for video prospecting?

Sign up for Invido today and see what video prospecting can do for your business.

How can I measure the success of my video prospecting activities?

Measuring the success of your video prospecting activities can be done by tracking key metrics such as views, conversions and others. Additionally, consider using analytics tools to gain deeper insights into what is working and what isn’t.

What types of stories should be used to engage prospects?

When creating stories to engage with prospects, it is important to think about your target audience and what type of content will best resonate with them. For example, if you are targeting a younger demographic, consider using shorter videos with more lighthearted stories that have a fun tone. If you are targeting an older demographic, longer-form content pieces may be more effective. Additionally, think about what kind of content will best convey the message and value of your product or service.

How long should videos be for maximum effectiveness?

Generally, videos should be anywhere from 30 seconds to two minutes long for maximum effectiveness. This gives you enough time to convey your message without going over the viewer’s attention span. Additionally, shorter videos are more likely to be shared and seen by more people.

Conclusion: Video Prospecting

Video prospecting is an effective way to reach out to potential customers and build relationships. With proper research, strategic content creation, concise videos and a strong call-to-action, you can maximize the effectiveness of your video prospecting efforts and drive more leads for your business. By leveraging the power of video, you can stand out from the competition and create an engaging experience for potential customers. Ultimately, this can help you convert more prospects into paying customers. Get started today to see what video prospecting can do for your business!

Close More Deals

Invido helps you build trust and authority with your prospects through asynchronous video messaging.

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