Sales, Video

How Video in 2030 is Shaping Customer Use: A Look into the Future

Philipp Schachinger
Last updated on June 30, 2023

As the world continues to shift towards digital experiences, video is becoming increasingly important in the ways companies communicate with their customers.

With advancements in technology, video is now more accessible than ever before, and people are consuming it at an unprecedented rate.

So how can companies use video to engage customers in the years to come?

In this blog post, we’ll take a look at how Video 2030 is shaping customer use and what companies can do to stay ahead of the curve.

The Rise of Interactive Video

Video has always been a powerful medium for communication, but with the rise of interactive video, it’s becoming even more engaging.

Interactive video allows customers to actively engage with the content, making it a more impactful experience. Viewers can interact with the video in a variety of ways, such as clicking on different areas of the screen or answering questions within the video.

With so many new possibilities for engagement, interactive video is sure to be a major trend in Video 2030.

Personalization at Scale

Personalization has been a buzzword in marketing for years, but with the increase in data available to companies, it’s becoming a reality at scale.

Customers now expect a personalized experience, and video is no exception.

By using data to create personalized video content, companies can improve engagement and build stronger relationships with their customers.

In 2030, we can expect even more advancements in technology that will allow for more personalized video experiences.

The Rise of Live Video

Live video has exploded in popularity in recent years, and it’s not hard to see why.

Customers love the authentic, unscripted nature of live video, and companies are taking notice.

From live product launches to Q&A sessions with industry experts, live video has become an essential part of many companies’ marketing strategies.

With the growth of 5G technology, we can expect even more opportunities for live video in 2030.

VR & AR Experiences

As virtual and augmented reality technology continue to improve, companies are exploring new ways to use these technologies to engage customers.

From virtual product demos to immersive brand experiences, the possibilities are endless.

In 2030, we can expect to see even more companies leveraging VR and AR to create unforgettable experiences for their customers.

Video as a Sales Tool

While video has long been used as a marketing tool, it’s increasingly being used as a sales tool as well.

With the rise of personalized video and interactive video, companies are finding new ways to use video to drive sales.

Whether it’s a personalized product demo or an interactive sales pitch, video can be a powerful tool in the sales process.

In 2030, we can expect to see even more companies using video throughout their sales process.


Video is rapidly becoming a critical part of how companies communicate with their customers.

As technology continues to advance, we can expect to see even more innovations in how video is used to engage customers.

From interactive video to VR and AR experiences, 2030 is set to be an exciting time for video and its role in customer engagement.

Companies that stay ahead of the curve and embrace these new technologies will be well-positioned to build strong relationships with their customers and drive growth.

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