Video Changing Sales

Why Video is Changing Sales

Philipp Schachinger
Last updated on June 30, 2023

The world is rapidly shifting towards visual communication, and with video conveniently accessible anywhere we go, sales strategies are not any different.

Video marketing is evolving into the most successful tool for sales teams worldwide, and more and more organizations are employing videos as a way to connect with their audiences.

It’s no longer a matter of if video should be included in your sales outreach, but how to integrate it effectively into your approach.

In this blog, we’ll explore how and why video is changing the game for sales, and how you can adapt your strategies to meet this trend.

Video creates high-quality engagement

Salespeople know the feeling of leaving countless voicemails or sending unanswered emails to prospective clients.

With video, not only will your prospects be more likely to engage with your content, but they will also develop a stronger relationship with your business and your products.

Video is a way to communicate with people in a personal and emotionally engaging way, which ultimately results in higher quality engagement.

Video enhances the customer experience

Sales teams have long recognized the essential role that customer experience plays in the success of their businesses.

Video now offers the perfect balance between technology and human touch, leading to a more profound customer experience.

In essence, it allows for quicker communication, faster resolutions to issues, and a boost in overall satisfaction.

Video helps close deals faster

It’s no secret that it can take time to close deals. Video helps accelerate the process by creating a sense of urgency and reducing communication barriers.

Videos can communicate larger amounts of information in much less time, which is ideal for prospective customers who prefer not to spend a lot of time engaging with sales teams until they’ve made a decision.

Video is an easily shareable tool

One of the most significant advantages of video is that it is a lot easier to share than other forms of content.

Videos can be passed on from person to person or shared on existing social media platforms. It is also a great way to showcase your brand to a broader audience and generate organic sales leads.

Video is measurable

Finally, the most crucial aspect of any sales strategy is the ability to track its success.

Video offers a range of metrics that can be created and measured over time.

The data can then be used to adjust campaigns and refine strategies to cater to specific needs and preferences, creating more successful outcomes.


Video is more important than ever, and it is changing the way sales teams communicate with prospective customers.

Sales teams who are committed to integrating video into their strategies will notice an increase in engagement, a more profound customer experience, faster deal closings, an increase in the number of shared videos, and more refined measurement metrics.

These are just a few of the many benefits of integrating video into your sales strategies.

The time to capitalize on video is now.

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