Ghosting in Sales

How to Avoid Ghosting in Sales

Philipp Schachinger
Last updated on June 30, 2023

Ghosting is an unfortunate reality in sales. It’s the dead silence that follows after making a pitch or proposal to a prospect.

You’ve invested time and resources in cultivating a relationship with the prospect, but they’ve suddenly disappeared.

Ghosting can be frustrating, especially when you’ve come close to closing the deal with the prospect.

The good news is that ghosting can be conquered by taking certain steps.

In this blog post, we’ll explore tips and tricks to help you avoid ghosting and close more deals.

Understand the Reasons for Ghosting

There are various reasons for ghosting in sales, and it’s crucial to understand them.

It could be that the prospect is no longer interested in your product or service, they’ve chosen a competitor or something else has come up.

Knowing the reason will help you to determine how to proceed.

For instance, if the prospect has chosen a competitor, you could reach out to find out why they made that decision and what you can do to improve your product/service.

Follow-Up Effectively

Another way to conquer ghosting in sales is by following up effectively.

Regular check-ins help you to stay on top of things and keep the conversation going.

It also shows your prospect that you’re committed to solving their problem or meeting their needs.

Ensure that you set clear timelines for follow-ups and stick to them.

That way, you’ll be able to identify when a lack of response indicates that the prospect is no longer interested.

Add Value to Your Process

One of the reasons prospects ghost is that they feel like they’re not getting adequate value from your sales process.

Re-evaluate your sales process and see how you can add value.

Perhaps you can provide more detailed information, answer questions more quickly, or offer a trial period.

Adding value to your process ensures that your prospects stay committed to it and see the worth in investing their time.

Use Different Channels of Communication

People prefer to communicate through different channels, and sticking to one may not always be an effective way of reaching out.

In addition to email, try reaching your prospects through LinkedIn, phone, or even social media platforms.

Ensure that your messaging is consistent across all channels.

Using multiple channels will help you to reach your prospects wherever they are and increase the chances of getting a response.

Personalize Your Approach

Personalizing your approach is an excellent way to conquer ghosting in sales.

Take the time to research your prospects and their business needs.

Identify their pain points and align your sales pitch to address them.

By showing that you understand the prospect’s individual needs, you’ll be more likely to receive a response.

Conclusion: Ghosting in Sales

Ghosting in sales can be frustrating, but it shouldn’t halt your sales efforts.

Conquering the silence requires understanding the reasons behind it, following up effectively, adding value to your process, using multiple channels of communication, and personalizing your approach.

By continually improving your sales process and being persistent, you’ll be able to win more deals and increase your sales.

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Invido helps you build trust and authority with your prospects through asynchronous video messaging.

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